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Tech Leader Talk

Oct 5, 2023

Is your approach to innovation predictable?

On this episode, Tony Ulwick and I discuss his innovation process that’s been used by companies around the world.

Tony is the inventor of the Outcome-Driven Innovation® (ODI) process and founder of strategy and innovation consulting firm, Strategyn.  He has applied his ODI process at some of the world's leading companies and across nearly all industries to create breakthrough innovations - achieving a success rate that is five times better than the industry average.

Tony has been credited with bringing predictability to innovation.  He has been published in the Harvard Business Review and the MIT Sloan Management Review.

Tony is the author of two best sellers:  What Customers Want and Jobs-to-be-Done: Theory to Practice.  Tony is also an inventor with 12 patents granted on his inventions.

“First discover unmet needs, then create solutions for those unmet needs.” – Tony Ulwick

Today on the Tech Leader Talk podcast:

- How companies can improve their innovation success rate

- The Jobs-to-be-Done process

- IBM’s billion dollar mistake

- How the ODI process is different from other innovation systems

- Yes, you can bring predictability to innovation


Free book:

Tony’s blog:

 Connect with Tony Ulwick:



Thanks for listening!

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