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Tech Leader Talk

Oct 12, 2023

Are you continually transforming your business like Amazon?

Today I’m talking with John Rossman who is a thought leader on the topics of digital strategies and innovation strategies.  John is a former Amazon executive who was a leader in launching and scaling the Amazon Marketplace business and ran the enterprise services business.

John is an expert at leveraging the Amazon leadership principles to help people innovate, compete, and win in the digital world.

He is an advisor to companies and leaders who want to innovate and compete with more agility and effectiveness.  John is also a keynote speaker on leadership for the digital era.

He is the author of three books, including The Amazon Way: Amazon’s 14 Leadership Principles.

“Continually transform your business by making small tangible changes, learn from those changes, and continue with more changes.” – John Rossman

Today on the Tech Leader Talk podcast:

- How companies can improve their Digital Transformation effectiveness

- What inspired John to write “The Amazon Way”

- What tech leaders can learn from the Amazon leadership principles

- Why “Customer Obsession” is the first principle discussed in John’s book

- What is the “diving deep” principle


John’s Book:  The Amazon Way -

John’s Newsletter:  The Digital Leader Newsletter -

Book:  The Founders by Jimmy Soni -

 Connect with John Rossman:



Thanks for listening!

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