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Tech Leader Talk


Sep 8, 2022

Are you frustrated with the typical selling process?

On this episode, Farnoosh Brock shares her story about developing a serving mindset.  Instead of traditional selling, she teaches how to build relationships that result in repeat clients.

Farnoosh worked for 12 years as an electrical engineer at a Fortune 100 company and is now an entrepreneur teaching business leaders how to adopt a serving mindset.

Farnoosh is the author of the book, “The Serving Mindset: Stop Selling and Grow your Business.”

During our interview, Farnoosh also talks about her leadership training programs.

“We need to have sales, but we don’t need to sell to achieve those sales.” – Farnoosh Brock

We discuss:

- How to develop a serving mindset

- Building relationships with prospective clients

- Transferring your technical knowledge/skills to other company roles

- How introverts can develop a serving mindset

- Why a serving mindset gives you a competitive advantage

 

Links and Resources

Farnoosh Brock – The Serving Mindset: Stop Selling and Grow Your Business

Farnoosh's Website

Farnoosh's LinkedIn Profile

Steve Sponseller - Website

Steve Sponseller – Cracking the Patent Code